Media is defined as the carriers, conduits or deliverers of a message.
Technology is defined as the process (ways of doing things) and products (output) to make life better.
When given those two definitions I think that Instructional Technology is about helping the learner to better understand the how and why of media. The learner needs to be instructed in critical thinking skills. IT is not just about teaching the learner how to run a piece of equipment.
The definition of IT is still in the process of changing, but in 1994 AECT (Association for Educational Communications and Technology) published this definition, "Instructional Technology is the theory and practice of design, development, utilization, management, and evaluation of processes and resources for learning."
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